The GOAL of this course is to help you close more effectively by fully embracing your duty as a professional.

When you use the sales success foundation outlined in the course you will also have a framework that can be applied to any sales situation.

Here's What You'll Learn

  • What it means to be Authentic

  • Rapport & Empathy

  • Using Urgency Correctly

  • Making Yourself Into a Professional

  • Avoid The Follow-Up Trap

  • And Much More!

A different selling approach

Bobby Hawley, Unsub Central

I've taken numerous sales courses and would put Selling with Authentic Persuasion in my top three to recommend for ALL salespeople. Whether you sell B2B or B2C, Jason's method and strategy on how to focus on selling human to human (H2H) makes you rethink the approach/mindset to each sales call.

Let's Get You To Quota Breaker Status!

You deserve to create the sales career that you want, with the income to show for it.

Why should you become an Authentic Persuader?

John had been in sales for a while but constantly struggled with hitting his goals. Others around him were doing well which meant he was the one missing something. When he started out it seemed like he was on track for sales greatness but that has since faded. He then got to a crossroads: find the missing pieces for sales success or quit and go into a different line of work.
Kim started her own coaching business a year ago. She had gone through training and received several certifications. Yet one part they never taught her was how to sell. She had gained some clients but each time she dreaded the conversations with prospects where she needed to convince them to hire her. Kim wished the selling part would be easier so she could just focus on what she loved most – coaching.

Bill was really good at speaking with prospects, enjoyed getting to know them and their challenges. Most of the time they were qualified to buy from him, but he struggled with hitting his sales numbers. Recently he heard a term that seemed to fit his sales “style” – Order Taker. He didn’t like the thought of having to push, trick or manipulate people so he typically waited for people to ask about buying.


Now let me share about Stacey. She was a selling machine, consistently crushing her quota and earned a nice income. She used to struggle, in similar ways that John, Kim, and Bill do. She had felt like the goal of selling was to manipulate, but then she found the key to success by modeling her sales process around how other true service professionals conduct themselves. Then she created a system for moving her prospects forward in the conversation, using persuasion to help the right people buy from her.

P.S: This training program is not filled with slick closing lines and strategies (yes there are a few in here) or ways to trick your prospect into buying. If that is what you are looking for in a sales training course, this one is not for you.

This Course Is For You If:

  • You are looking to create consistent sales results (not high-highs and deep slumps)

  • You want to help people buy you or your company’s product or service but don’t want to feel like you’re pushing them into it

  • You were not provided with a selling framework or system to use

  • You want to embrace your sales role, do it well, enjoy what you do for a living, and get rewarded for it

  • You know that buyers (humans) have changed and what used to work - even a year ago - is not how people want to buy

Start Your Professional Persuasion Journey Now

When you use these sales success fundamentals, you can go from Order Taker to Quota Breaker!

Meet Your Guide

Founder of Selling Effectiveness Institute Jason Cutter

“Guiding Authentic Salespeople” That is my response to how I help companies/people. From mortgages to helping people avoid foreclosure, to running call centers to help people with their credit card debt and student loans, it’s always been about scalable sales operations, systems, and training to help salespeople enroll successfully. I started consulting at the beginning of 2019 with the goal of helping companies improve their sales operations. In 2020 I published my first book, Selling With Authentic Persuasion: Transform from Order Taker to Quota Breaker, and then two more books: Reasons NOT To Focus On The Sales Experience and Voices For Leadership V1 (Contributing author), host of the Authentic Persuasion Show podcast, have appeared on hundreds of other podcasts, am a professional speaker, consultant and sales and leadership trainer.