The GOAL of this course is to help you close more effectively by fully embracing your duty as a professional.

In this program, to become a Certified Authentic Persuader(TM), you will learn from videos and documents, and then be required to submit two assignments as well as pass a final exam.

When you use the sales success foundation outlined in the course you will also have a framework that can be applied to any sales situation.

Learning Objectives...

At the end of the course, students will be able to:

  • Define the concept of authenticity and its relevance in a sales role.
  • Develop the mindset of a sales professional, regardless of their background in sales.
  • Understand and leverage the five behavior traits to be successful in sales.
  • Focus on more effective ways to maintain motivation in various situations.
  • Empathize with individuals and understand potential fears of each prospective customer.
  • Utilize a proven sales process to move suitable prospective customers forward towards buying.
  • Apply effective strategies for establishing and maintaining rapport and building trust with others.
  • Evaluate the appropriate use of urgency in various situations to achieve desired outcomes.
  • Apply effective follow-up techniques to achieve desired outcomes. 

A different selling approach

Bobby Hawley, Unsub Central

I've taken numerous sales courses and would put Selling with Authentic Persuasion in my top three to recommend for ALL salespeople. Whether you sell B2B or B2C, Jason's method and strategy on how to focus on selling human to human (H2H) makes you rethink the approach/mindset to each sales call.

All about the humans

Craig Radford

What stood out to me was the part where my they (my prospects) are human and we need to make it all about them. Love how the course laid it all out from being curious to ensuring that we get them what they need.

Not what I thought "sales" was about

Ethan Pickett

Studying Authentic Persuasion helped change my view on the sales process and I thoroughly enjoyed the program. Not

New to sales

Kate Grandia

Going through this program was my first experience with sales ever and this certification was life changing. It changed the narrative of sales for me and created a way for me to do my favorite thing in sales – help people.

Great world of selling

Jared Bagley

Loved being a part of the program and getting to go through Authentic Persuasion. You've helped me realize how great the world of sales is.

Course Content

  • 2

    Make Yourself Into a Sales Professional

  • 3

    Sales Success Traits

    • Chapter Summary and Notes: Sales Success Traits

    • Introducing the Sales Success Traits

    • Sales Success Trait #1 - Openness

    • Sales Success Trait #2 - Curiosity

    • Sales Success Trait #3 - Creativity

    • Sales Success Trait #4 - Persistence

    • Sales Success Trait #5 - Authenticity

    • Strengths vs. Weaknesses

    • Transcript: Introducing the Sales Success Traits

    • Transcript: Sales Success Trait #1 - Openness

    • Transcript: Sales Success Trait #2 - Curiosity

    • Transcript: Sales Success Trait #3 - Creativity

    • Transcript: Sales Success Trait #4 - Persistence

    • Transcript: Sales Success Trait #5 - Authenticity

    • Transcript: Strengths vs. Weaknesses

    • Section 3: Quiz

  • 4


    • Chapter Summary and Notes: Motivation

    • How Are You Motivated? - Extrinsic Motivation

    • How Are You Motivated? - Intrinsic Motivation

    • Make a Vision Board

    • Transcript: How Are You Motivated? - Extrinsic Motivation

    • Transcript: How Are You Motivated? - Intrinsic Motivation

    • Transcript: Make a Vision Board

    • Vision Board Templates (

    • Section 4: Quiz

  • 5

    Vision Board Assignment

    • Vision Board (Your WHY) Assignment

    • Motivation Ebook and Vision Board Guide

    • Vision Board Examples

    • Vision Board Rubric

    • Vision Board Submission - Image

    • Vision Board Submission – Video

    • Vision Board Submission – Explanation Document

  • 6

    Understanding Your Prospects

    • Chapter Summary and Notes: Understanding Your Prospects

    • What is Persuasion

    • Understanding Your Prospects Part 1

    • Understanding Your Prospects Part 2

    • Understanding Your Prospects Part 3

    • Understanding Your Prospects Part 4

    • Transcript: What is Persuasion

    • Transcript: Understanding Your Prospects Part 1

    • Transcript: Understanding Your Prospects Part 2

    • Transcript: Understanding Your Prospects Part 3

    • Transcript: Understanding Your Prospects Part 4

    • Section 5: Quiz

    • Reminder: 1:1 Sales Coaching

  • 7

    Being A Leader

    • Chapter Summary and Notes: Being A Leader

    • How To Be A Leader Part 1

    • How To Be A Leader Part 2

    • Sales and its Process

    • What Are You Up Against?

    • Transcript: How To Be A Leader Part 1

    • Transcript: How To Be A Leader Part 2

    • Transcript: Sales and its Process

    • Transcript: What Are You Up Against?

    • Section 6: Quiz

  • 8

    Authentic Persuasion Pathway

    • Chapter Summary and Notes: Authentic Persuasion Pathway

    • Authentic Persuasion Pathway: Rapport

    • The Importance of Scripts

    • Scripts and Transition Statements

    • Authentic Persuasion Pathway: Empathy

    • The Ultimate Question for Salespeople

    • Authentic Persuasion Pathway: Trust

    • Authentic Persuasion Pathway: Hope

    • Authentic Persuasion Pathway: Urgency

    • Make Yourself Into a Sales Professional

    • Follow the Authentic Persuasion Pathway

    • Transcript: Authentic Persuasion Pathway: Rapport

    • Transcript: The Importance of Scripts

    • Transcript: Scripts and Transition Statements

    • Transcript: Authentic Persuasion Pathway: Empathy

    • Transcript: The Ultimate Question for Salespeople

    • Transcript: Authentic Persuasion Pathway: Trust

    • Transcript: Authentic Persuasion Pathway: Hope

    • Transcript: Authentic Persuasion Pathway: Urgency

    • Transcript: Make Yourself Into a Sales Professional

    • Transcript: Follow the Authentic Persuasion Pathway

    • Section 7: Quiz

  • 9

    Sales Process Transitions

    • What is a transition?

    • Guide to Building A Sales Process and Using Transitions

  • 10

    Authentic Persuasion Process Assignment

    • Creating the Authentic Sales Process - Assignment

    • Authentic Persuasion Pathway - (C) Jason Cutter 2022

    • A Sales Consultants Guide To Overcoming Objections

    • Creating the Authentic Sales Process - Assignment Submission

  • 11

    Winning At Follow Ups

    • Chapter Summary and Notes: Winning At Follow Ups

    • The Importance of Follow Ups

    • Setting The Follow Up

    • The Key to Follow Ups

    • Transcript: The Importance of Follow Ups

    • Transcript: Setting The Follow Up

    • Transcript: The Key to Follow Ups

    • Section 8: Quiz

    • Reminder: 1:1 Sales Coaching

  • 12


    • Closing Remarks

    • Transcript: Closing Remarks

    • Section 9: Quiz

    • You: Authentic Persuader

    • Course Final Exam

    • Authentic Persuader Oath

    • Authentic Persuader Oath

    • Course Survey

Let's Get You To Quota Breaker Status!

You deserve to create the sales career that you want, with the income to show for it.

Why should you become an Authentic Persuader?

John had been in sales for a while but constantly struggled with hitting his goals. Others around him were doing well which meant he was the one missing something. When he started out it seemed like he was on track for sales greatness but that has since faded. He then got to a crossroads: find the missing pieces for sales success or quit and go into a different line of work.
Kim started her own coaching business a year ago. She had gone through training and received several certifications. Yet one part they never taught her was how to sell. She had gained some clients but each time she dreaded the conversations with prospects where she needed to convince them to hire her. Kim wished the selling part would be easier so she could just focus on what she loved most – coaching.

Bill was really good at speaking with prospects, enjoyed getting to know them and their challenges. Most of the time they were qualified to buy from him, but he struggled with hitting his sales numbers. Recently he heard a term that seemed to fit his sales “style” – Order Taker. He didn’t like the thought of having to push, trick or manipulate people so he typically waited for people to ask about buying.


Now let me share about Stacey. She was a selling machine, consistently crushing her quota and earned a nice income. She used to struggle, in similar ways that John, Kim, and Bill do. She had felt like the goal of selling was to manipulate, but then she found the key to success by modeling her sales process around how other true service professionals conduct themselves. Then she created a system for moving her prospects forward in the conversation, using persuasion to help the right people buy from her.

P.S: This training program is not filled with slick closing lines and strategies (yes there are a few in here) or ways to trick your prospect into buying. If that is what you are looking for in a sales training course, this one is not for you.

Bonus material

We have included a few extra items to help you create even more value from this program

  • eBooks

    You will receive two ebooks - one focused on Overcoming Objections and one to help you stay motivated in sales

  • Guides

    We are including guides to help you with creating your most effective sales process, complete with those vital transition statements to move the conversation forward

  • 1:1 Coaching

    Get direct guidance to put what you learned into action by having access to two 30-minute, 1:1 private coaching sessions with the instructor

This Course Is For You If:

  • You are looking to create consistent sales results (not high-highs and deep slumps)

  • You want to help people buy you or your company’s product or service but don’t want to feel like you’re pushing them into it

  • You were not provided with a selling framework or system to use

  • You want to embrace your sales role, do it well, enjoy what you do for a living, and get rewarded for it

  • You know that buyers (humans) have changed and what used to work - even a year ago - is not how people want to buy

Start Your Professional Persuasion Journey Now

When you use these sales success fundamentals, you can go from Order Taker to Quota Breaker!

Meet Your Guide

Founder of Selling Effectiveness Institute

Jason Cutter

“Guiding Authentic Salespeople” That is my response to how I help companies/people. From mortgages to helping people avoid foreclosure, to running call centers to help people with their credit card debt and student loans, it’s always been about scalable sales operations, systems, and training to help salespeople enroll successfully. I started consulting at the beginning of 2019 with the goal of helping companies improve their sales operations. In 2020 I published my first book, Selling With Authentic Persuasion: Transform from Order Taker to Quota Breaker, and then two more books: Reasons NOT To Focus On The Sales Experience and Voices For Leadership V1 (Contributing author), host of the Authentic Persuasion Show podcast, have appeared on hundreds of other podcasts, am a professional speaker, consultant and sales and leadership trainer.